Golden Barrel

The Brief

The brief focused on creating a salad ordering app for consumers who prioritize the provenance of their food, with an emphasis on locally sourced and sustainably grown ingredients.

This project involved designing for multiple personas, each with distinct needs and preferences. It included individuals with specific dietary requirements, such as gluten-free and vegan, as well as users with low vision. This made accessibility a key consideration, ensuring the interface was legible and user-friendly for all.

The Brand

Golden Barrel is a whiskey bar designed to replicate the finer things in life, offering an elegant and ambient atmosphere that celebrates the art, heritage, and camaraderie of whiskey. Whether you're a seasoned enthusiast or a curious novice, this bar provides a social, relaxed getaway focused on delivering a luxurious experience for all spirit drinkers.

I designed Golden Barrel, a high-end yet welcoming whiskey bar concept that embodies sophistication, tradition, and craftsmanship. The branding takes cues from the elegance of 1920s Art Deco, influenced by films like The Great Gatsby, featuring geometric patterns, bold typography, and a gold-and-black color scheme to reflect the era’s grandeur.


Year: 2024
Assets: 1 Main logo & 4 Logo Variations. 3 Rhetoric Campaign Posters.
Scope: Logo Design + Poster Design
Programs: Indesign + Illustrator

Got a project in mind or want to dive deeper?

Check out my Behance for a more in-depth look at the project